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김정희 교수, 한국유통경영학회 최우수논문상
Prof. Kim Jung Hee wins KRADM’s Best Paper Award

Prof. Kim Jung Hee of Business Administration at Jeju National University received the Best Paper Award in the Spring 2021 KRADM-KLRA Joint Conference, which was held virtually on April 23 by Jeju National University and Kunsan National University.

The winner was selected among some 40 papers from Vol.23(1) to (6) of the journal published by Korea Research Academy of Distribution and Management (registered with National Research Foundation), based on their contributions to academic development and research outcomes. Korea Logistics Research Association

The title of the winning article is “The Effects of Brand Experiences on Brand Attachment and Purchase Intention: Focusing on SPA Brand”. In the paper, Prof. Kim proposed brand experiences as a new marketing technique for brand differentiation and explored measures to improve the marketing effects of SPA brands. (SPA brands refer to specialized retail stores that manufacture and distribute label apparel brands of a company.)

In a previous event held in 2012, Prof. Kim won the Best Paper Award for her another paper published in the same journal.

Currently, she serves as the vice chair of Korea Logistics Research Association, Korea Society of Culture Industry, Korea Consumption Culture Association, and Korea Research Academy for Distribution and Management.