이경완 씨팀, 한국전략마케팅학회서 우수논문 발표상

Students awarded best paper prize at strategic marketing society conference

A research team of Jeju National University students recently won the Outstanding Paper Presentation Award at the Korea Strategic Marketing Association (KSMA) 2021 Autumn Conference.

The team, consisting of Lee Gyeong-wan (Business Administration), Kim Byeong-hyeon (Business Administration), and Ko Gyeong-jin (Food Science and Nutrition), received a high appraisal for presenting the outcomes of their latest research project on the psychological mechanism of travelers’ impulsive buying.

Lee Gyeong-wan, who gave the presentation, said, “I’m glad that I wrote a thesis and won the award as an undergraduate student by taking classes on consumer behaviors.” Concerning the teamwork, he added, “It was a good opportunity to develop management thinking that can integrate it into a changing environment, especially in the COVID-19 crises.”

Prof. Park Seol-woo, who advised the winning team, complimented the students for receiving the award. “I hope they will continue to make memories in college life by doing various activities together.

The KSMA was founded in 1991, and has since contributed to the development of marketing studies, while inviting corporations, organizations, and researchers to engage in academic exchanges.