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GTEP사업단, '전시마케팅' 특강
GTEP Project participants hear Prof. Suh on trade show marketing

Recently, Jeju National University Regional Youth Trade Experts Training Project (Rah Kong Woo, Director, GTEP) hosted Professor Suh Min Kyo of the Gyeongsang National University Department of Trade for a special lecture in the College of Economics and Commerce seminar room.

Professor Suh spoke on the topic entitled “Trade show marketing” at the lectureship that was attended by the 10th class participants in trade experts program. The lecture covered such topics as a) understanding of trade show industry, b) concept of trade show marketing, c) pre-show marketing, d) on-site marketing, and f) post-show marketing.

Trade Department Senior Kang Woo Seung expressed his post lecture opinion that many Jeju industrial affiliates should take advantage of the trade show marketing on a longer term basis with specific commitments to the GTEP program.